According to a study by Realtor, com, ads that offer virtual tours receive 87% more views than properties that don't have them. Virtual tours are an innovative marketing strategy that companies can use to attract more customers. The modern virtual tour is immersive. Allow your audience to dive deep into the life of your campus, making it feel almost as if they were part of it.
It's a continuous experience, from the moment they dive in until the end. Create this type of experience and you'll be on your way to establishing a deep connection with your audience. As the saying goes, pictures say more than 1000 words. You can rely on our experience to take the best photographs of your company so that your target audience and potential customers can preview them.
When we create the virtual tour for you, we'll promote your business at a lower cost because you won't have to go through the hassles associated with traditional marketing. The photos taken will tell your potential customers what they need to know about your business without having to include lengthy descriptions. A tour increases the value of your business because it works 24 hours a day. This means that customers can preview your company at any time of the day or night and from different time zones.
People who preview your business from Google Street View Inside will eventually become your loyal customers. In addition, these customers can contact you directly from the route we will create so that you can increase your sales. Use your virtual tour to tell the story of your brand, highlighting the parts of the campus that make your school unique and worth immersing yourself in. Return on investment (ROI) is an important aspect to consider when carrying out any marketing activity, and 360-degree photos and virtual tours are no exception.
Another study conducted by “Property Week” revealed that virtual tours reduce the number of wasted visits by 40%, which increases the likelihood that visitors will make a purchase decision when they make a physical follow-up visit (since the virtual tour allows them to get a fairly clear idea of what awaits them before making a physical visit). On the other hand, the virtual representation of the admissions suite can lead to an application button. If you can attract people to your website and social networks and get them to buy your brand from the start, you'll be on your way to getting more potential customers thanks to your virtual visit. What makes your virtual visit unique is the fact that you can tell the unique story of your university through its diverse capabilities.
This independent Google study clearly shows that the vast majority of people appreciate the inclusion of virtual tours and are much more inclined to carry out a follow-up action (CTA) with the inclusion of a virtual visit. That includes their virtual tours, which should not be built with the mentality of showcasing their beautiful campus, but rather of meeting and exceeding the expectations of the audience. Just as technology has evolved in recent years, so have the potential opportunities offered by implementing a virtual journey in your hiring and marketing efforts. A tour that tells a great story while aligning with the physical journey is fantastic, but it won't be successful if you don't get the right images.
But before we discuss the benefits for schools and universities, let's understand the three general benefits of virtual experiences. Virtual tours, in fact, are the perfect example of how to achieve this if applied in the right way. In addition, it was found that people aged 18 to 34, in particular, were 130% more likely to make a call to action (CTA) if a virtual visit was included. The “National Association of Realtors”, based in the U.S.
In the US, it is another group that has a strong interest in determining if 360-degree virtual tours help its members' businesses. The study found that people who saw an advertisement that included a 360-degree virtual tour were twice as likely to make an enquiry to a customer. .